Relationship between perceived value and loyalty. A study, consumers of the restaurant sector of Victoria City, Tamaulipas

Abstract

Customer loyalty has become important for companies of all economic sectors, mainly due to the process of globalization in which they are immersed, as trade liberalization, technological changes and especially the tastes of consumers has led companies to compete with each other, so that companies must seek best practices to generate high value perceived by consumers to be considered as a tool to increase the competitiveness of the company in turbulent and globalized environments and thus preserve the loyalty of its customers. Therefore this research aims to identify the relationship between perceived value and customer loyalty restaurant sector of Ciudad Victoria.