Ethos and memory. Experiences of a political community in Baja California, Mexico government (1989-2019)

Abstract

The article describes, through oral history and a biographical approach, the experience of a group of political actors who have in common their membership in the National Action Party (PAN) in Baja California, their participation in the internal process to run for governor candidate and their intervention in the subsequent process for the election of a candidate for governor, and who together explain an ethos. The accounts of the testimonies take place between the first electoral alternation in the state government of Baja California in 1989, when the PAN defeated the Partido de la Revolución Institucional (PRI), and until the victory of the Movimiento de Regeneración Nacional known as Morena in 2019 and allow us to observe the importance of the political groups and their agreements to influence electoral processes.