Social networks like a marketing tool in the pymes of ciudad Victoria, Tamaulipas

Abstract

By incorporating technological advances such as media, many social activities means to simplify communication and interaction between individuals, among individuals and concerning firms and businesses, one of the technological advances with more impact was implemented is in the “social network”. In this research the possibility of integrating social media as a marketing tool for Pymes in Ciudad Victoria Tamaulipas was raised. The methodology of this study was quantitative; this with the intention to collect and analyze data accurately with accurate information on the variables. A questionnaire, which was personally applied to managers, administrators or supervisors of social networks in organizations was used for data collection.