Strategic management: a bibliometric and data mining approach

Abstract

The text describes a book geared toward students, academics, and professionals in administrative sciences and the business sector, focusing on strategic management and the use of technological tools such as data mining and bibliometric studies. The work presents five chapters that analyze, using these methodologies, topics such as business management, human capital, competitiveness, SMEs, and organizational performance. Each chapter utilizes specialized databases (primarily ISI Web of Science) to identify trends, collaborative networks, emerging lines of research, and opportunities to improve decision-making. The book is intended as a useful methodological guide for researchers and professors, especially in thesis seminars and methodology courses.