Vol. 7 No. 13 (2017): Investigación en Ciencias Administrativas

The 13th issue of the journal brings together research focused on analyzing digital transformation, financing, and territorial development in the business sector. The issue opens with a study on the use of social media as a marketing strategy in SMEs in Ciudad Victoria, highlighting its impact on competitiveness and market positioning. Along the same lines, an analysis of digital marketing from the user's perspective is presented, considering factors such as trust, security, and knowledge in virtual environments. Bank credit as a financing alternative for SMEs is also addressed, emphasizing its role in business growth and sustainability. A study on the Pueblos Mágicos (Magical Towns) and local development in Sinaloa is also included, using a multi-criteria analysis that links tourism and regional economic dynamism.

This edition also delves into institutional articulation and social inclusion. University-business-government partnership strategies to promote female entrepreneurship in Mexico and Spain are examined, demonstrating the importance of intersectoral cooperation. In addition, an analysis of the management of cultural diversity among agricultural workers in the San Quintín Valley is presented, providing a social and labor perspective on inclusion in productive contexts. Finally, the issue concludes with a review of the financial ratios of companies listed on the Mexican Stock Exchange during the period 2006-2015, offering tools for financial evaluation and strategic decision-making.