Vol. 10 No. 19 (2020): Research in Administrative Sciences
The 19th issue of the journal brings together studies that address quality of life, organizational behavior, and business dynamics from various sectoral perspectives. The issue opens with research on the quality of work life of upper secondary education staff in Huatabampo, highlighting factors that influence teacher well-being and performance. In the tourism sector, a conceptual analysis of community-based tourism and the emotional intelligence of its leaders is presented, emphasizing the role of leadership in sustainable projects. A neuromarketing study is also included as a positioning tool for understanding the behavior of young consumers, using Coca-Cola Mexico as a case study, which provides a strategic perspective on emotions and purchasing decisions.
The issue also examines the quality of educational life in public secondary schools in northern Mexico, expanding the discussion on the school environment and its formative impact. In the economic sphere, the relationship between startups and Mexico's Gross Domestic Product is analyzed, underscoring the relevance of entrepreneurship to national growth. Finally, corporate culture is studied as a strategy for innovation in leading brewing companies in Latin America, offering a comparative perspective on how organizational values drive competitiveness and adaptation in dynamic markets.
