“Vive México”: Promotion Strategy to Reactivate the Tourism Sector in Mexico — Perspective of an Outbound Market

Abstract

In this first edition of the journal, a selection of works is presented that reflects the diversity and commitment to applied knowledge in various areas of national development. The articles address topics such as the revitalization of tourism through the “Vive México” strategy, the participation of Mexican scientific knowledge in the international arena, and a strategic management model for consulting, engineering, and construction firms. Likewise, the edition includes a study on burnout syndrome among IMSS nurses in Los Mochis, Sinaloa, highlighting the importance o

Other articles analyze leadership in Sinaloan companies and the socioeconomic impact of yellowfin tuna farming in the Bay of La Paz, illustrating the relationship between management, economy, and sustainability. The edition concludes with a review of the book 23 Things They Don’t Tell You About C, which invites readers to question the foundations of the current economic system. Altogether, this publication seeks to promote interdisciplinary dialogue and contribute to Mexico’s sustainable development from a critical and forward-looking perspective.