Marketing, entrepreneurship and organizational innovation as factors of competitiveness in the hotel sector

Abstract

The research sought to determine whether the sustainable competitiveness of micro, small and medium hotel companies in the city of Ensenada, Baja California, Mexico, is explained by some of the endogenous variables analyzed: marketing, entrepreneurship and organizational innovation. The results require the need to face the problem of low tourist season in the State, through reverse inadequate implementation of competitive strategies by the hotel industry. Through the cited literature, surveys and structured interviews, applied to the agents involved in these companies, it was possible to determine the variables that explain further its sustainable competitiveness.