Analysis of the Strategic Planning: Process, Factors and Actors

Abstract

In this research the strategic planning process (pe) is described in small, medium and large businesses in Barquisimeto, Lara State, also pursued to determine the factors involved in this process and participation those different managerial actors. For data collection the survey on a sample of eighty- two companies (55 small, 21 medium and 6 large) was used The results show that small businesses have not developed any planning system, only respond to the dynamic demands of the day. Big companies mostly use pe rational methodology has been formalized in the organization through hiring experts as facilitators and advisors, as most companies use to set goals and targets and monito[1]ring mechanisms. In medium-sized companies, the managers have high participation in the definition of the strategy, only employees involved when trading goals. Psychosocial factors are those that have the greatest impact on the process of implementation and deployment strategy. We conclude that in the present situation of Venezuela is increasingly makes it difficult to plan due to economic and political environment of great uncertainty.