Corporate culture as a strategy for innovation in leading beer companies in Latin America

Abstract

This article addresses how organizational culture, as an internal variable, and organizational innovation contribute to the success of an organization, as well as both dimensions are affected by regional competitiveness. The main objective of this research is to analyze the role of organizational culture in the organizational innovation processes of two beer companies, leaders in the Latin American market and of Mexican origin. The main hypothesis of this research is that the greater flexibility and cultural openness, the greater the possibility of innovation. The research results establish as positive the hypothesis raised and highlight that regional competitiveness also plays a key role in the development and consolidation of a company, as well as its success in the Latin American market.